REV Federal Credit Union’s Retirewell Rebrands to REVWealth

REV has announced the rebranding of its wealth management division, previously known as Retirewell, now repositioned as REV Wealth. Operating under the umbrella of the $1.1 billion credit union, REV Wealth offers access to specialized expertise, translating carefully identified needs into straightforward and transparent actions aimed at long-term success.

“REV Wealth addresses the dearth of accessible and personalized information on retirement and investment solutions for today’s modern consumer,” stated Jennifer Saunders, Vice President of Retail. “Our focus lies in building long-term financial security through hard work and prudent saving practices, forming collaborative partnerships with our clients to create a resilient and adaptable income roadmap.”

As of December 2024, REV Wealth manages and advises total assets exceeding $92 million. Spearheaded by David J. Davis, Dennis Bailey, and Gustav Just, a trio with a cumulative experience of more than 90 years, the core team provides financial planning, investment, and retirement plan consulting, managed account services, tax planning, estate planning, risk management, and a wide array of wealth management services to clients and credit union members.

“Our new branding more accurately represents REV Wealth’s ability to align with the extensive solutions and resources we offer,” said Saunders. “While our name may be changing, our exceptional people, culture and differentiated member and client service will not.”

Clients, partners, and stakeholders can anticipate a seamless transition with service continuity following the rebranding. The division remains committed to delivering boutique, customized client experiences, as reflected in its $9 million asset growth in the past year.

The transition to REV Wealth is effective immediately and will be accompanied by a refreshed logo and brand aesthetics, with visual updates expected to be unveiled in February.

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